Company News, Marketing News

Kiss Teams With Miranda Rae to Create TikTok Campaign Based on Falscara Platform

The song, ‘Falscara Level Up,’ is a catchy pop melody with lyrics that encapsulate the Falscara brand including fluttery lashes and under-the-lash application.

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By: Lianna Albrizio

Associate Editor

On the heels of the successful launch of Falscara in 2020, KISS recently launched a dedicated ecommerce site, Falscara.com, designed to be both an educational and inspirational destination for consumers seeking to achieve a do-it-yourself lash extension effect.    Thanks to Falscara's patented technology, Falscara has become a favorite to thousands of consumers and continues to go viral on TikTok with #falscara nearing 100 million views to date.    Tapping into the brand&#03...

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